Recent Submissions

  • Huawei 

    Ottho, Fabian Alexander (Bachelor thesis, 2017)
    This thesis examines how Huawei could use e-marketing and strategy to strengthen their global brand. I had three key areas of research, being; customer’s relationship towards the brand, Huawei’s strengths and weaknesses ...
  • Jotun China - Coloring the Internet 

    Veliz, Christina; Sandnes, Henriette; Pauli, Ina Kreutz; Dalby, Ola Ma (Bachelor thesis, 2016-09-23)
    The aim of this thesis is to provide Jotun China Decorative Paintings with knowledge and insight in the Chinese e-commerce industry and the consumers’ behavior and preferences. Its aim is to show Jotun China how they can ...
  • Elektroplast AS : intellectual property In China 

    Østgaard, Marius Ose; Hellenes, Daniel Adler; Høimyr, Mikkel Johannes Fossdal; Olsen, Ann-Ina; Huse, Ivar Andreas (Bachelor thesis, 2014-09-09)
    The purpose of this project is to provide Elektroplast AS with information on how to protect their IP when producing in China. Currently they produce their product through a 50/50 JV in Nanchang, Jiangxi province. In ...
  • A study of entrance to the Chinese cloud computing market for AppsCo 

    Løken, Andreas; Wessel, Mathias Lie; Andersen, Stine Therese; Kvaløyseter, Tonje S. (Bachelor thesis, 2014-09-08)
    This thesis is a result of a cooperation with AppsCo. AppsCo is a cloud computing provider. The company host and provide the infrastructure and technology required to be able to offer and access the cloud service. The ...
  • Concierge Masters 

    Myksvoll, Malin Weløy; Jonassen, Sverre Paulsen; Høyland, Henrik; Rykkelid, Kristine (Bachelor thesis, 2012-11-14)
  • Norwegian Salmon : a study of in-store promotions in China 

    Bang, Marius; Haeger, Jarling Mathias Kvam; Mikkelsen, Guro Johanne; Tomaszewski, Katrine (Bachelor thesis, 2012-11-14)
    This thesis focuses primarily on two in-store promotions currently used as a marketing strategy by Norwegian Seafood Council to spread the awareness of Norwegian salmon. Due to the uncertainty of the effects of these ...
  • AutoStore 

    Scheie, Jonas Lye; Røyseth, Jens Petter; Grøssereid, Preben; Zheng, Lee; Rolandsen, Geir Fjermstad (Bachelor thesis, 2012-11-12)
    The authors of this thesis have worked together with Hatteland and their partner Swisslog in order to help them to do a research on the brand AutoStore. The objective through this research was to answer the following problem ...
  • Expansion of the ITP box & bags division 

    Lund, Helene Andrea Gjerde; Hamre, Line Færøvik; Nordnes, Mette; Nilsen, Jarl Erik Hemmingstad; Sommerschild, Veronica Rudi (Bachelor thesis, 2012-11-05)
    This thesis is completed on the behalf of International Trading Partner’s Box & Bags division. The Box & Bags division manufactures technical textile products in Shanghai. Due to the rising price level in Shanghai, ITP Box ...
  • Linie Aquavit : taste that really travels 

    Flåten, Mats; Knudsen, Øyvind L.; Rosted, Ulrik; Rønning, Kim-André S.; Settemsdal, Simen E. (Bachelor thesis, 2011-09-02)
    This thesis presents the findings from a mainly descriptive research study about Chinese students‟ attitude towards alcohol and food. The research has been conducted on behalf of Arcus AS, from here on referred to as Arcus, ...
  • Jotun Powder Coatings 

    Wiseth, Arnt; Wells, Michael Lunde; Tsui, Ting Ting (Bachelor thesis, 2011-09-02)
    The aim of this thesis is to provide Jotun Powder Coatings with further insight into the architectural construction industry in Shanghai. Its aim is to inform Jotun about how the influence process works and how they can ...
  • Frydenbø SABB Motor 

    Wong, Caitlin; Gjerdevik, Helene; Cengic, Nina; Fiskerstrand, Sofie Volle (Bachelor thesis, 2011-09-01)
    Four international marketing students conducted this thesis on behalf of Frydenbø SABB Motor AS. Frydenbø SABB Motor AS operates as a total supplier of marine diesel engines and equipment, and of their main activities ...
  • Scana Propulsion China 

    Helgesen, Stine Wolff; Schulze, Ulrikke; Sloreid, Anniken; Thulin, Ingrid (Bachelor thesis, 2011-09-01)
    On behalf of Scana Propulsion, four students have conducted this thesis. Scana Propulsion is a concept where Scana Volda, who is a Norwegian company, holds the majority share. Scana Propulsion is producing intergraded ...
  • Zhǎo : a research of Chinese university students 

    Jakobsen, Jan Eirik; Keathan, Kristine; Lay, Ka Xuong (Bachelor thesis, 2011-09-01)
    The aim of this thesis is to study the Chinese university students’ lives and needs. The purpose of this is to help Zhǎo, a company in an entrepreneurial stage, with their product development. Zhǎo is a newly established ...
  • DNV Healthcare China : providing sustainable pork safety for China 

    Dahle, Astrid Svanes; Ellingsen, Thya Mariann Stølvei; Lien, June; Nordbø, Veronica (Bachelor thesis, 2011-09-01)
    Four International Marketing students on the behalf of DNV Healthcare China, a Norwegian risk management provider, conducted this thesis. The authors used an exploratory research design, and most of the acquired data is ...
  • DNV Healthcare in China: making healthcare healthier 

    Chen, Lily; Li, Cathrine; Iversen, Harald; Hamzeloee, Pouladdokht (Bachelor thesis, 2011-08-29)
    This thesis presents the findings from an explorative research study of the Chinese healthcare market, with specific focus on the accreditation, certification and consulting market. The research has been conducted for DNV ...
  • Zhăo 

    Løstegård, Mats Skjellnan; Andreassen, Christian; Sætre, Henrik; Daneshmand, Tor Kashani (Bachelor thesis, 2010-08-18)
    The aim for this thesis has been to research the Chinese Internet market in order to develop a business model for Zhăo. The Chinese Internet market has seen significant growth in both number of users and online advertisement ...
  • Sevan Marine: exploring China 

    Langemyr, Silje; Rossner, Johannes; Iversen, Jørgen; Siljehaug, Frode (Bachelor thesis, 2010-08-18)
    This thesis has been conducted by four students on the behalf of Sevan Marine ASA, a Norwegian company in the floating offshore application industry. The aim of the thesis is to provide the company with an overview of ...
  • Professionalizing relationship management in China 

    Sæterbø, Anne Line Lepsøe; Olsen, Christine Vaksdal; Nilsen, Ida Helen; Eltervåg, Hilde (Bachelor thesis, 2010-08-18)
    This thesis presents the findings from a comprehensive analysis of relationship management within the Business-to-Business market in China and it was completed during the spring of 2010. The thesis was conducted for ...
  • KREK: Minding your mines 

    Nygård, Jardar; Brødreskift, Kenneth; Zhang, Yin Yin; Kontny, Sandra Elisabeth (Bachelor thesis, 2010-08-18)
    This thesis presents the findings from an in-depth analysis of the Chinese market for environmental mining management, with the aim to explore the possibility to offer consulting and educational services in this market. The ...
  • Real experiences in unique waters 

    Johansen, Lene Kristin; Danielsen, Thomas; Sørsand, Ingjerd Figenschou; Nilsen, Stine Bruvold (Bachelor thesis, 2009-12-08)
    This thesis presents the findings from a research done on behalf of Hurtigruten ASA on the Chinese cruise market. The aim of the research was to explore and understand the characteristics of the Chinese market for explorer ...

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