Now showing items 1-10 of 36
Turning the page on business formats for digital platforms : does Apple's agency model soften competition?
(Working paper;06/14, Working paper, 2014-04)
The agency model used by Apple and other platform providers such as Google allows upstream rms (content providers like book publishers and developers of apps) to choose the retail prices of their products (RPM) subject ...
Indirekte pressestøtte : momsfritak vs skattefradrag
(Working paper2011:21, Working paper, 2011-06)
Mediestøtteutvalget er splittet i synet på den indirekte pressestøtten. Den ene fraksjonen, flermedialitetsalternativet, foreslår å videreføre ordningen med fullt momsfritak for papiraviser. Den andre fraksjonen, ...
Media firm strategy and advertising taxes
(Discussion paper2011:3, Working paper, 2011-02)
On revenue and welfare dominance of ad valorem taxes in two-sided markets
(Discussion paper2009:9, Working paper, 2009-09)
A benchmark result in public economics is that it is possible to increase both tax revenue and welfare by making a monopoly subject to ad valorem taxes rather than unit taxes. We show that such revenue and welfare ...
Mergers and partial ownership
(Working paper2010:12, Working paper, 2010-01)
In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ...
Business models for media firms : does competition matter for how they raise revenue?
(Working paper2008:21, Working paper, 2008-08)
The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ...
Tax responses in platform industries
(Working paper2009:24, Working paper, 2009-07)
Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result of ...
Price coordination in two-sided markets : competition in the TV Industry
(Working paper2010:20, Working paper, 2010-06)
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...
Should utility-reducing media advertising be taxed?
(Working paper2009:3, Working paper, 2009-03)
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...
Price-dependent profit-sharing as a channel coordination device
(Working paper2008:05, Working paper, 2008-03)
We show how an upstream firm by using a price-dependent profit-sharing rule can prevent destructive competition between downstream firms that produce relatively close substitutes. With this rule the upstream firm induces ...