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Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper2006:52, Working paper, 2006-12)
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
Newspapers and Advertising: The Effects of Ad-Valorem Taxation under Duopoly
(Discussion paper2007:5, Working paper, 2007-01)
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in ...
Price-dependent profit sharing as an escape from the Bertrand paradox
(Discussion paper2007:4, Working paper, 2007-01)
In this paper we show how an upstream firm can prevent destructive competition among downstream firms producing relatively close substitutes by implementing a price-dependent profit-sharing rule. The rule also ensures ...
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Discussion paper2006:38, Working paper, 2006-12)
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ...
Do slotting allowances harm retail competition?
(Discussion paper2006:29, Working paper, 2006-09)
Slotting allowances are fees paid by manufacturers to get access to retailers’ shelf space. Both in the USA and Europe, the use of slotting allowances has attracted attention in the general press as well as among policy ...
Resale price maintenance and restrictions on dominant firm and industry-wide adoption
(Discussion paper2007:14, Working paper, 2007-06)
This paper examines the use of market-share thresholds (safe harbors) in evaluating whether a given vertical practice should be challenged. Such thresholds are typically found in vertical restraints guidelines (e.g., the ...
Business models for media firms : does competition matter for how they raise revenue?
(Discussion paper2009:8, Working paper, 2009-07)
The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the ...
Mergers and partial ownership
(Discussion paper2010:1, Working paper, 2010-01)
In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ...
Tax responses in platform industries
(Discussion paper2009:10, Working paper, 2009-07)
Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result ...
Price-dependent profit-sharing as a channel coordination device
(Discussion paper2009:9, Working paper, 2009-07)
We show how an upstream firm by using a price-dependent profit-sharing rule can prevent destructive competition between downstream firms that produce relatively close substitutes. With this rule the upstream firm induces ...