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Effects of taxes and subsidies on media services
(Discussion paper;44/14, Working paper, 2014-12)
We start out reviewing the justification for press subsidies. The social value of journalism can be larger than what the newspapers are able to extract because of knowledge externalities, public good characteristics of ...
Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper2006:52, Working paper, 2006-12)
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
Profit-shifting in two-sided markets
(Discussion paper2009:1, Working paper, 2009-04)
Newspapers and Advertising: The Effects of Ad-Valorem Taxation under Duopoly
(Discussion paper2007:5, Working paper, 2007-01)
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in ...
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Discussion paper2006:38, Working paper, 2006-12)
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ...
Tax responses in platform industries
(Discussion paper2009:10, Working paper, 2009-07)
Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result ...
Do consumers buy less of a taxed good?
(Discussion paper2006:1, Working paper, 2006-01)
This paper shows that consumers may buy more of a taxed good if it is sold by a two-sided platform firm. Two-sided platform industries serve distinct customer groups that are connected through interdependent demand, and ...
Financing of media firms : does competition matter?
(Discussion paper2005:2, Working paper, 2005-01)
This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the ...
Media firm strategy and advertising taxes
(Discussion paper2011:3, Working paper, 2011-02)
Should utility-reducing media advertising be taxed?
(Working paper2009:3, Working paper, 2009-03)
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...