Now showing items 1-2 of 2
Market shares in two-sided media industries
(Working paper2009:04, Working paper, 2009-03)
This paper generalizes the frequently used Hotelling model for two-sided markets in order to determine the equilibrium market shares. We show that independent of whether consumers are uniformly or non-uniformly distributed, ...
Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste
(Discussion paper2007:4, Working paper, 2007-01)
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.