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Modified Atmosphere Packaging (MAP) on the Rise: A Conjoint Analysis of MAP’s Effect on Consumer Behavior in US, UK, French and German Markets
(Masteroppgave/UIS-HH/2018;, Master thesis, 2017-06)
Modified Atmosphere Packaging (MAP) is a food packaging technology that sees widespread use in an array of fresh food products, due to its positive effect on shelf-life and quality, and as a measure to reduce food spoilage. ...