MetadataVis full innførsel
- Spania 
In this thesis we were going to answer the problem definition “which segments in the Spanish market should Ocean Quality target”. By doing so we started to collect data from secondary sources in order to find information about the industry Ocean Quality are operating in. After conducting the secondary research, we still lacked essential information about the existing competition in the aquaculture industry of Spain, and how the consumers thinks and acts when purchasing salmon. To get more information within these areas, we used “Porter's Five Forces” and “Kotler`s Purchasing Process”. However, we were not able to find enough sufficient information using the two models, and saw it necessary to collect original primary data from industry experts, distributors and the end consumers. After conducting the primary research, we started to get an overview of the most profitable segments for Ocean Quality to target in the Spanish market. We ended up with two potential segments that Ocean Quality can target, and we further developed suitable strategies on how to target them. By using these strategies, Ocean Quality will have a great potential of increasing their sales in the Spanish market.
Bacheloroppgave i Internasjonal Markedsføring fra ESADE i Spania, 2017