Factors Influencing Brand Loyalty For Samsung Mobile Users In Nepal
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Brand loyalty is one of the key element to success for the business organization. There is a high competition between the brand of the smart phone companies, so it is necessary to develop customer trust to build brand loyalty. The study aims to identify the factors influencing brand loyalty in Nepalese market. The model studies the effect of different independent variables that determines brand loyalty. Regression analysis method is used for data analysis. We found that there are two factors that significantly determines the brand loyalty in Nepalese market.
Master's thesis Business Administration BE501 - University of Agder 2016