Recent Submissions

  • Placing Social Capital in Business Networks: Conceptualisation and Research Agenda 

    Bondeli, Julia Vevenko; Havenvid, Malena Ingemansson; Solli-Sæther, Hans (Journal article; Peer reviewed, 2018)
    Purpose This paper aims to refine conceptual treatment of the social facet in business relationships and reinforce its significance in the industrial marketing and purchasing (IMP) research tradition by integrating the ...
  • Do customer profitability analyses pay? A survey of large Norwegian companies 

    Helgesen, Øyvind; Sandanger, Helge Mykkeltveit; Sandbekk, Joakim (Journal article; Peer reviewed, 2018)
    The purpose of this paper is to study the relationships between the extents of use of customer profitability analyses (CPA) and business performance. In addition to CPA as an overall construct, five methods are included: ...
  • WANTED: Strømmetjenestenes samfunnsansvar? 

    Kvien, Elise; Ellefsen, Jan-Erik Listou (Bachelor thesis, 2018)
    Hypotesen ”lineær-TV er død” har vært omdiskutert i lengre tid. Det interessante er å kunne avdekke om dette er sant eller ikke. Derfor har man satt fokuset over på strømmetjenester og konkurransen mot lineær-TV. Problemene ...
  • Hvordan tilpasser IKEA reklame til kultur? 

    Hauge, Tonje Rundtom; Holmeset, Julia Sophie Huldal; Hagen, Elina; Remøy, Renate (Bachelor thesis, 2018)
    Verden blir likere da globaliseringen øker deling, kommunikasjon og handel på tvers av landegrenser. Bedrifter blir større og internasjonale noe som gjør at man finner samme tilbud i flere land. Dermed virker verden likere ...
  • Kundelojalitet i Ekornes 

    Fure, Lill Therese Aurdal; Blomvik, Siri Ødegaard (Bachelor thesis, 2018)
    Dette er en bacheloroppgave i markedsføring og ledelse ved NTNU i Ålesund, som tar for seg problemstillingen “Hva gjør Ekornes for å skape kundetilfredshet? ”Gir økt kundetilfredshet økt kundelojalitet?”. Dette har blitt ...
  • En undersøkelse om hvilke faktorer som påvirker møte-effektivitet 

    Basso, Sissel Arhaug; Kolomainen, Jelena (Bachelor thesis, 2018)
    Ved bruk av teorier fra pensumbøker, artikler funnet på nett, andres oppgaver samt data fra egne undersøkelser belyser denne oppgaven viktige faktorer som spiller inn på ansattes opplevelse av møte-effektivitet. Målet med ...
  • I hvilken grad har Æ-appen og bestevenn-avtalen påvirket Rema 1000s omdømme? 

    Skodje, Stine Furnes; Synnes, Trine Emilie Yttri; Ytredal, Synne; Måseidvåg, Sandra (Bachelor thesis, 2018)
    Vi har valgt å se nærmere på dagligvarehandelen og Rema 1000. Vi ønsker å undersøke om der er en årsakssammenheng mellom Æ-appen og bestevenn-avtalen i forhold til Rema 1000s fallende omdømme. Ut i fra dette kom vi frem ...
  • Seafood export as a relationship-oriented supply network: evidence from Norwegian seafood exporters 

    Glavee-Geo, Richard; Engelseth, Per (Journal article; Peer reviewed, 2018)
    Purpose: The purpose of this paper is to examine the role of relationships and networking in the international flow of seafood products through export processes and practices using empirical case examples. Design/methodo ...
  • Blockchain and Incumbent Manufacturing Value Chains Applicability and Adoption Use case: Ekornes, Norway 

    Loutfi, Ahmad Amine (Master thesis, 2018)
    Technology innovations are one of the most fundamental forces shaping today’s increasingly digitized economy. This study focuses on blockchain, as an instance of radically disruptive innovations, and its impact on incumbent ...
  • Trust, Reputation and Simplicity – Core Elements of A Communication Process of an Industrial Company A Case Study of Laader Berg 

    Hjelmeland, Karoline Vinnes (Master thesis, 2018)
    A successful relationship marketing requires a company to manage the communication process with its customers so that it can create value for both of them from the time of building and developing their relationship. This ...
  • An analysis of the demand for smoked salmon in France 

    Langvatn, Even Fostervoll; Remø, Kristoffer Laurits Urke (Master thesis, 2018)
    The objective of this study is to investigate the French market for smoked salmon. This is accomplished by regression analyses that includes import data from the UK, Germany, Poland, Denmark and Norway, in addition to ...
  • Impact of Additive Manufacturing on Supply Chain Network Structure 

    Salman, Maryam; Mushtaq, Waqas (Master thesis, 2018)
    Purpose of this paper: To empirically ground the networked use of additive manufacturing. Research directs attention to the impact of additive manufacturing on network structure and the degree to which additive manufacturing ...
  • How to Create Customer Loyalty in the New Era of Open Banking and PSD2: A Case Study of Sparebanken Møre 

    Hustadnes, Georg Bjåstad; Wilt, Christopher Alexander (Master thesis, 2018)
    The purpose of this thesis is to investigate how banks can create customer loyalty in the new market context of Open Banking and PSD2. Open Banking and PSD2 bring some fundamental changes to the industry, increasing ...
  • The Norwegian Petroleum Industry: Motivations for Tendering – A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) approach. 

    Ellingsen, Ole Jørgen; Ortega Porras, William Ricardo (Master thesis, 2018)
    Purpose: The main purpose of this study is to identify the key factors of motivations for tendering in the Norwegian Petroleum Industry (NPI). By identifying the many dimensions of tendering, by reviewing literature and ...
  • The Path To Success Growth Strategy of ODIM ASA 

    Romestrand, Elise; Almli, Emilie Slotterøy (Master thesis, 2018)
    A clear and well-defined business strategy is a precondition for any company to be commercially successful. In this thesis, we analyze the strategic decisions made by the industrial company ODIM ASA, which undoubtedly ...
  • Innohus AS – Expanding their business 

    Valderhaig, Cathrine Devold (Master thesis, 2018)
    Buying or building a house is one of the largest investment people make during their lifetime, and a lot of time and effort goes into finding the right one. A house is not just a tangible asset, but also represents a place ...
  • How important are private labels for consumers in grocery retailing? 

    Rønningen, Marielle Kolstad (Master thesis, 2018)
    The grocery market has three large umbrella chains where they use different approaches to differentiate themselves. One approach is their use of private labels. When the private labels were introduced into the market, they ...
  • Women’s career advancement in Switzerland 

    Grimm, Helena (Master thesis, 2018)
    Abstract Purpose – The purpose of this study is to address the research gap on the glass ceiling in Switzerland and to examine employee’s perceptions of the factors in relation to women’s career advancement in Switzerland. ...
  • Consumer Analysis of Scandinavian Tropical Shrimp Market – A quantitative research 

    Steen, Anette; Melchior, Siri Kaldhol (Master thesis, 2018)
    This thesis aimed to investigate if there is willingness-to-buy tropical shrimp among consumers at high-end restaurants in Scandinavia. We conducted a quantitative survey in Scandinavia’s most prominent cities to answer ...
  • Application of the Triple Layered Business Model Canvas -A case study of the maritime and marine industry- 

    Klymenko, Olena; Nerger, Allan James (Master thesis, 2018)
    The pressure for companies to be sustainable oriented has increased over the past decade. The Triple Layered Business Model Canvas suggested by Joyce and Paquin (2016) provides businesses with a tool to integrate sustainability ...

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