Kunnskapsutvikling i Norsk fotball : fra tale til tekst
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The purpose of this master thesis is to examine knowledge creation in Norwegian football at different organisational levels. The study investigates how the Football Association of Norway (NFF) and clubs are working towards preserving and externalizing tacit knowledge. To examine this, the study has completed 14 qualitative in-depth interviews. Five with members of the NFF, and nine with members from two Norwegian top teams. The theoretical framework of this study is based on Nonaka's (1994) Organizational Knowledge Creation Theory, supplemented by the theory of tacit knowledge and De Long and Fahey's (2000) Culterual Barriers to Knowledge Management. In order to contextualize the framework, a self-composed organizational perspective has been developed. Consisting of Weber’s (1971) model for bureaucracy, Christensen et al. (2009) cultural perspective, and structuration in light of Giddens (1979, 1993) and Coleman (1990). The result of this study shows that there to varying degrees exists cultural norms for knowledge creation, both in the NFF and in clubs. The informants' tacit knowledge is shown to predominantly have its basis in experience gained from working in the field of football, where different careers, education, and work experience brings a nuance that can contribute to the overall knowledge creation. Furthermore, we see that the organizational cultures of the NFF and clubs are culturally fit for such a creation through social contexts in form of meetings, field work etc. The organizational cultural adaptation proves applicable, as both the NFF and clubs can showcase new practices as a result of knowledge creation. Despite some success, both the NFF and clubs face several challenges within the field of knowledge creation. The most critical is the lack of norms aimed towards the transcription of newly developed knowledge. These are either completely absent, or in a form that facilitates a reproduction of already existing knowledge. By possessing the highest hierarchical position, the NFF's lack of transcription norms also creates ramifications for the lower hierarchical levels.