Hvordan serveres genmodifisert mat til avisleserne?
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Original versionNorsk Medietidsskrift 2010, 17(3):235-259
The discourse on genetically modified food is open, situation-dependent and contradictory, and is positioned at the crossroads of nature, science and society. Through quantitative and qualitative content analysis, this article presents the discourse in three Norwegian newspapers in the period 1996 to 2008. Political issues and issues surrounding risk and uncertainty are the main topics in articles. The analysis shows that media coverage has varied, and in 2008 was almost absent. With declining newsworthiness and topicality among the general public, it seems that GM food has become a black box – a scientific fact that is no longer discussed but taken for granted.