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Innholdsmarkedsføring – trend, konsept og kontekst
This introductory chapter describes how the digitalization of media has boosted the trend of content marketing. In the context of digital media, content marketing is growing due to the fact that anyone can publish, ...
Konflikter mellom journalistikk og innholdsmarkedsføring
First, this chapter discusses why journalistic media is developing content marketing as a prioritized business innovation. Subsequently, journalistic ideals are examined to explain how publishing journalistic content ...