The economic impact of Norseman Xtreme Triathlon 2013
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This study provides an empirical examination of the direct economic impact of Norseman Xtreme Triathlon in Eidfjord. Confirming the results of other ex post analyses of sports in general, this study finds statistically significant evidence that Norseman Xtreme Triathlon contribute positively to a host‘s economy. The visitors of the event were surveyed with two different self-administrated questionnaires, developed by the researcher. The main generators of expenditure were found to be: accommodation, food and drinks, entertainment, tourist activities, local traveling and parking. The characteristics of the visitors do effect the expenditure pattern at site, and the preferences for each visitor are important to understand when it comes to length of stay at site, type of accommodation chosen, number of escorts and method of transport. These factors play a major role in the final results. The total, locally relevant, direct expenditure was calculated to be approximately 7 000 000 NOK, and this expenditure can be looked upon as an injection of “new wealth” to the local economy.
Masteroppgave i økonomi og administrasjon – Universitetet i Agder 2014