Image of Berlin as a travel destination among social media users in Russia
MetadataShow full item record
- Master's theses (SV-NHS) 
The present thesis examines the images of Russians about Berlin based on primary research and with a focus on Berlin as a travel destination. Both structured and unstructured instruments are applied in the qualitative survey that targets Russian users of Facebook from the Moscow region. The author contributes to the discourse of destination image research by tying topics of high relevance – Russian outbound market, Berlin as a destination, Social media – and exploring the value of qualitative research for identifying unique attributes and notions about destinations as well as testing online questioning via social media as a productive channel of data gathering.
Master's thesis in International hotel and tourism management