A study of factors consumers experience as important when evaluating and responding towards CSR initiatives
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- Master's theses (SV-NHS) 
This research paper has investigated what parameters consumers experience as important when evaluating the CSR initiatives that organizations have, as well as how engaged they are in socially responsible organizations. The paper also looked at how critical the consumers are towards the CSR initiatives that organizations have implemented. Through 10 in- depth unsymmetrical interviews it was indicated that although consumers respond positively to CSR initiatives, the degree in how involved they get to an organization differs; depending on several factor such as their own personal values, interests, culture, and financial situation. The findings further indicate that the consumers would appreciate that organizations publically communicate their CSR initiatives slightly more than what they do today. Previous research has been reviewed prior to conducting this thesis. There were found several similarities between the findings in this study and what is found in the literature, indicating that the factors reported as influential in this study corresponds to what consumers in other studies regard as important.
Master's thesis in International Hotel and Tourism Leadership