Increasing sales by reducing procrastination
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In this paper I analyze whether an intervention program increases productivity and sales, by reducing potential procrastination problems that employees face at work. The intervention was introduced to stores in a large retail chain in Norway, and contained different tools that could lead to lower perceived costs of higher effort. In a difference-in-differences analysis I find that the intervention increases sales after a 14 weeks long implementation period. Further analysis suggests that the positive effect on sales is particularly large for those stores reporting high compliance with the intervention, and for the smallest and the largest stores. Finally, it seems like the positive effect is particularly large during the busy Christmas season.
Master's thesis in Finance