Now showing items 1-10 of 20
Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper2006:52, Working paper, 2006-12)
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
Turning the page on business formats for digital platforms : does Apple's agency model soften competition?
(Working paper;06/14, Working paper, 2014-04)
The agency model used by Apple and other platform providers such as Google allows upstream rms (content providers like book publishers and developers of apps) to choose the retail prices of their products (RPM) subject ...
Efficiency enhancing taxation in two-sided markets
(Working paper2008:1, Working paper, 2008-01)
This paper examines the efficient provision of goods in two-sided markets and characterizes optimal specific and ad-valorem taxes. We show that (i) a monopoly may have too tight output compared to the social optimum; (ii) ...
Business models for media firms : does competition matter for how they raise revenue?
(Working paper2008:21, Working paper, 2008-08)
The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ...
Should utility-reducing media advertising be taxed?
(Working paper2009:3, Working paper, 2009-03)
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...
Price-dependent profit-sharing as a channel coordination device
(Working paper2008:05, Working paper, 2008-03)
We show how an upstream firm by using a price-dependent profit-sharing rule can prevent destructive competition between downstream firms that produce relatively close substitutes. With this rule the upstream firm induces ...
Slotting allowances to coordinate manufacturers’ retail sales effort
(Working paper2007:16, Working paper, 2007-07)
Slotting allowances are fees paid by manufacturers to get access to retailers’ shelf space. Although the main attention towards slotting allowances has been within the grocery industry, slotting allowances have also been ...
Another tale of two-sided markets
(Working paper2007:14, Working paper, 2007-06)
This note generalizes the frequently used Hotelling model for two-sided markets. We demonstrate an invariance theorem: advertisement levels neither depend on the media price nor on the location of the media firm. An increase ...
Tax responses in platform industries
(Working paper2009:24, Working paper, 2009-07)
Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result of ...
Globetrotterne : norsk økonomi i en verden med fri handel, arbeidsvandring og internasjonaliserte bedrifter
(Rapport2007:11, Research report, 2007-04)
Denne rapporten belyser hvordan globaliseringen vil påvirke norsk næringsstruktur og utenrikshandel de neste 50 årene. Globalisering fører til at Norge vil stå overfor en helt ny utenriksøkonomi. De vestlige lands handel ...