Now showing items 1-5 of 5
Business models for media firms : does competition matter for how they raise revenue?
(Working paper2008:21, Working paper, 2008-08)
The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ...
Price coordination in two-sided markets : competition in the TV Industry
(Working paper2010:20, Working paper, 2010-06)
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...
Competition for viewers and advertisers in a tv oligopoly
(Working paper2006:50, Working paper, 2006-12)
We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ...
Media competition when the audience dislikes advertising : a theory of vertical alliances on the internet
(Working Paper2002:79, Working paper, 2002-12)
This paper presents a model of media competition in a situation where the media is advertising-financed, but where the media consumers dislike commercials. It is shown that equilibrium prices of advertising are actually ...
Financing of media firms: does competition matter?
(Working paper2005:6, Working paper, 2005-01)
This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ...