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Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper2006:52, Working paper, 2006-12)
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
Should utility-reducing media advertising be taxed?
(Working paper2009:3, Working paper, 2009-03)
Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. ...
Tax responses in platform industries
(Working paper2009:24, Working paper, 2009-07)
Two-sided platform firms serve distinct customer groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well known result of ...
Financing of media firms: does competition matter?
(Working paper2005:6, Working paper, 2005-01)
This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ...
Taxation in two-sided markets
(Working paper2006:46, Working paper, 2006-11)
Two-sided platform firms serve distinct groups that are connected through interdependent demand, and include major businesses such as the media industry, banking, and the software industry. A well-known textbook result in ...
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Working paper2006:53, Working paper, 2006-12)
Newspapers are two-sided platforms that sell their product both to readers and to advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ...
Price coordination in two-sided markets : competition in the TV Industry
(Working paper2010:20, Working paper, 2010-06)
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ...
Two-sided markets with bargaining over content : the monopoly case
(Working paper2006:22, Working paper, 2006-04)
A TV platform provides content to viewers and viewers to advertising producers. We study platform pricing and the supply of an essential type of content when there are two-sided network effects and the platform bargains ...
Media Diversity, Advertising and Net Neutrality
(Working paper;04/15, Working paper, 2015-03)
In this paper, we analyze the effects of net neutrality on media diversity. We show that in the net neutrality regime, media firms al- ways provide media diversity, whereas in the no net neutrality regime, the equilibrium ...
On revenue and welfare dominance of ad valorem taxes in two-sided markets
(Working paper2008:08, Working paper, 2008-04)
A benchmark result in public economics is that it is possible to increase both tax revenue and welfare by making a monopoly subject to ad valorem taxes rather than unit taxes. We show that such revenue and welfare dominance ...