Adoption of M-Commerce
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The development of ICT in recent years, and speed of this development is extremely rapid. ICT also spreads widely and influences deeply not only economic activities of business, households and governments but also various areas of people’s daily life. The adoption rate of mobile Internet was estimated by analogy to adoption pattern. This study examines patterns of mobile commerce adoption and usage in early adopters. One hundred and ninety mobile users were surveyed about their pattern of usage, demographic and socioeconomic characteristics, perception about the technology, and their motivation to use mobile phone services. A model which is based on modified theory of planned behavior (TPB), Technology acceptance model (TAM), and TRA is used to hypotheses a model of MCommerce. We found that TPB and TAM most useful in explaining MCommerce acceptance on early adopter.
Masteroppgave i informasjons- og kommunikasjonsteknologi 2002 - Høgskolen i Agder, Grimstad
PublisherHøgskolen i Agder
Agder University College