Identifying future research opportunities in online consumer reviews : the case study of TripAdvisor
Journal article, Peer reviewed
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Original versionWhitehead , L. (2011). Identifying future research opportunities in online consumer reviews : the case study of TripAdvisor. International Journal of Technology Marketing, 6(4), 341-354. doi: 10.1504/IJTMKT.2011.045913
The aim of this article is to identify future research opportunities for using online consumer reviews websites such as TripAdvisor.com as a case study. The literature review covers the internet and growth of eTourism, virtual communities, virtual community typologies, and the importance of TripAdvisor.com for travel research, electronic word–of–mouth (eWOM), social networking and the impact of online travel reviews on consumers. Propositions and future research opportunities are then raised.
Submitted version of an article from the journal: International Journal of Technology Marketing. Published and definitive version available from Inderscience: http://dx.doi.org/10.1504/IJTMKT.2011.045913